Tencent+Hefeng "Art In Action"-Beijing Hefeng Art Foundation

Tencent+Hefeng "Art In Action"

[Art In Action] is a charity project launched in November 2017 for art education for rural children. Tencent collaborate Beijing Hefeng Art Foundation propose and established the Adolescents Art Inspiration Platform, polymerize the power of art organization and artist, take full advantage of internet technology and platform promoting the popularization of arts education in urban and rural areas. The first step of "Art In Action"， will be use Xiongan New Area as a pilot area, collaborate Tencent Classroom and other online education products, grind online + offline new mode of art education,creating a role model for arts education,and progressively rolled out; When the paradigm is matured, will through the public welfare platform, the public and caring organizations will be pulled to pay attention to and participate in art education, extending the Xiongan model to the whole country.

Tencent + Hefeng "New Art Class"

Hefeng is based on solving the lack of professional teachers in rural art education, insufficient training opportunities, lack of quality curricular and extracurricular arts resources, in November 23, 2017, collaborate Tencent propose "New Art Class" rural children's art education popularization public welfare project,combine such as Central Conservatory of Music, China Philharmonic Orchestra, China National Symphony Orchestra, Capital Normal University and so on more than ten national top art schools and professional orchestras including, jointly exploring the "Internet + Art Education" solution for rural art education, through the organic combination of online art classes and offline teacher training, the Internet is used to link top educational resources and art masters to help rural schools open art classes. Through art learning and rehearsal, rural teachers and children also hope to have the opportunity to show their learning achievements to caring people from all walks of life.

The Art In Action Concert

The Art In Action Concert is the reporting performance of the "Art in Action" public welfare program cosponsored by the Beijing Hefeng Art Foundation and Tencent. The performance is open to the whole country, especially rural areas, and calls for children who love art to show their talent through the "Art Action Choral Festival" and "Art Action Dream Program", providing them with a stage of international standard and fulfilling their dream of art.

Digital Music Classrooms

In 2019, together with Tencent subordinate music applications, QQ Music and We Sing, Hefeng launched the Composition Contest for Children Music, and transformed one hundred classrooms into digital music classrooms. With the support of internet and technology, like digital equipment, Al interaction, and online music courses offered by professional musicians, Hefeng made it possible that more and more village children could get access to art education.

A SONG COMPOSED FOR CHILDREN

In 2019, the Art in Action also initiated an activity named " A Song Composed for Children " towards all children in the whole country, encouraging them to infuse their lives, feeling, and dreams into poetry and lyrics. Then Hefeng invited well-known Chinese musicians to compose music for qualified work. Members of the Jury included Yu Feng, Chairman of Central Conservatory of Music, Bao Yuankai, a renowned Chinese composer, Lang Lang, a world famous pianist, Zhou Haihong, a famous music educator in China as well as Li Gang, professor from Music College of Capital Normal University. In addition, Wang Junkai, a famous young actor and singer was also invited to sing the public - good song " Enlightening " with three primary school students from Xiong ' an, while the backup vocals were sung by Tecent Al robot Allen. A new and fascinating door of art has been opened for students through this event.

Hefeng Partnerships and Project